Thursday, November 17, 2016

The Truck Ads of the 1910's

Saturday, November 19,2016
Cloudy with sunny periods
15 Celsius 59 Fahrenheit

The Truck Ads of the 1910's

For this post, I decided to write about old truck advertisements from the 1910's. The first things that you notice when looking for 1910's truck ads are the fact that the advertisements are almost always in black and white. The second thing that you notice is that the truck cab (where the driver rides) is open to the elements or has a roof. Another thing noticeable is that there were so many truck companies back then, just like the car companies.

On this truck we see that the cab is ope not the elements but for the roof.  
It must have been very cold to drive these trucks in the winter.
Notice that the wheels were solid rubber without any inflatable inner tubes. 
Also, the rear axle is chain-driven on booth sides of the rear.

I never heard of the truck company Velie until today, when I was writing this post.
It has similar characteristics to the truck above, but it's a dump truck.

Here's an ad for the Duplex Truck Company.  I like how this truck gets "5 miles per gallon".
What's more interesting is the fact that this truck has 4-wheel drive. 
I'm wondering why it took the car industry almost a century to 
develop 4-wheel drive! Once again, the wheels are solid rubber, 
without any inner inflatable tubes.

 Here's an advertisement from  1929.
By then, there was a roof, doors, and most-likely windows, 
making driving in winter more pleasureable!

WHat's interesting is that addresses were so simple back then. 
There were no zip or area codes, and things of course were much simpler than today.
Telephone numbers were also simpler. The phones numbers would have 2 letters  and 4 numbers such as CR 4235. Again, there are the soiled rubber tires, without inner tubes, and the wheels were often made of wood.

Even the fire trucks were similar in nature to the regular trucks.
Again certainly no "fun" in winter!

Like several of the previous advertisements,
 this ad is a hand-drawn illustration, rather than a photograph. 
The truck is specialized with an elevated platform to to work at high levels

The truck below is similar to the one above, but its' platform is twice as high.
THe truck was specially designed for maintenance workers who work led on replacing street lamps
high above the streets. 

You don't see so many different brands of toys based on the 1910 trucks,
but there are some. In the USA, they were mostly cast iron, while the European imports were 
numerous,and were colour lithographed on tin or pressed steel.

Thanks for dropping by,
and as always, 
Have a great part of the day or night,
Wherever you may be.

Stacey Bindman

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