Bertoia Auctions Modernizes Their Excellent Photography

 Thursday, February  16, 2023

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Bertoia Auctions Modernizes

Their Excellent Photography

Please click here to visit their excellent website

    Bertoia Auctions was one of the first toy auctioneers that I received permission to use their photos, and to write about their excellent auction company. They're located in Vineland, New Jersey, USA. It's a family-run business that started out. with the late Mr. Bill Bertoia. His brother was also part of the business, but sadly, passed on several years ago. Currently Bill's children and wife. manage to continue the excellence of this well-established company.

      I had not been writing for a while, and so when I visited their fine website, I was taken aback (surprised). Their most-recent  photography of their auction listings had changed. Toys  were now  placed on a white background and foundation, compared with before, when they were placed on grey. The toys stand out much better, and there is less work to light up the toys. Their photography has always been excellent, but now they have improved upon it even more. 

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Above: 

Cast Iron Comic Character Toy Lot

Cast Iron, Circa 1910-1920.

Lot includes two cast iron Kenton wagon toys with 

Alphonse and/or Gloomy Gus, along with a

Mutt & Jeff still coin bank.

Length: 10" 25.4 cm

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Below:

Girl Skipping Rope Mechanical Bank

Cast Iron J & E Stevens Company

One of the more popular mechanical banks ever produced.

Height: 8.5". 20.32 cm

       As you can see, both pairs of photos are excellent. However, for myself, I prefer the white background. The toy and its' details present themselves so much better than on a grey or black background. Also, taking the photograph and recording detail is so much easier. Dark toys with dark colours or grey.black tones are difficult, as the colours will merge with the background colour or tones.  On white, detail is very easily seen, although a white toy on a white background might present some difficulty.

    So that's it for today. 

Thanks for dropping by,

And as always,

Have a great part of the day or night,

wherever you may be.

and I can always be reached at:

toysearcher@gmail.com

(Mr.) Stacey Bindman

    

    

    

Bertoia Auctions

Tuesday, November 6, 2012

Bertoia Auctions

http://www.bertoiaauctions.com

(please press on the address above to visit the Bertoia Auction Website)

     It's a beautiful sunny day here in Montreal,and it was made even sunnier, metaphorically speaking (for myself) by having been given permission to use the exceptional photography and photographs of  Bertoia Auctions. 

     If you like old toys, and want to see very rare and exceptional toys, then have a look at the Bertoia Auctions website or the Liveauctioneers site at  www.liveauctioneers.com. 

     About 8 months ago, I discovered Bertoia Auctions. I finally sent a few e-mails, and then decided to phone them. I was given the "OK" to be able to use their fine work. The company is owned by Jeanne Bertoia, and her brother-in-law and son are part of the company. All 3 are well-eudcated toy auctioneers, and both Jeanne Bertoia and Rich  Bertoia (her brother-in-law)  have written books on different toy subjects. Michael Bertoia is Jeanne's son, and he is using modern-day Internet technology and graphic-design skills to display both the website and the toys that have been sold or are for sale. He also travels to Europe and throughout the US to promote the Company.

(Paraphrased from the Bertoia Auction Website)

     Bertoia Auctions is well regarded in the toy auction community, and have represented famous toy collectors through their auctions.  The next upcoming auction is the Dick Claus collection of superb  antique boats and ships. That auction will take place on November 10, 2012.

    What I always like from a toy site (individual, auction house, seller, or blog) is some information that can inform the reader about the toys being viewed. Bertoia certainly does that. That helps, when  I hope in the future to write about  toy companies along with the toys that they produced.The Bertoia descriptions will help me track down companies that I never heard of before.

The Top Portion of the Bertoia Website

 A Sample of the well-designed website.

Information and classes of different toys can be viewed.

Some of the Toys from the Dick Claus Auction are Presented Below

I only captured 1 image from this auction listing.
What I like is the mechanics of the toy.
 I assume that tires rotate a gear mechanism that turns a rubber band on either side under the wing.
The 2 rubber bands in turn, turn the 2 propellers - fantastic!

Most of us grew up with Superman, Green Arrow, Green Lantern, and a few other superheroes.

This is the first  Superman toy that I've seen.

I remember watching the Superman series on a B & W (Black and White) TV in the 1950's

At that time we could pick up 2 American channels just with a TV antenna. Of course there were only American TV stations near Montreal at the time!

For trivia fans, that building that you used to see Superman jumping over at the beginning of the show is a Montreal building!

And last. but not least is this Arcade bus.

I've seen several Arcade busses, but never this double-decker.

I would once again like to thank all of the people at Bertoia Auctions for letting me use their fine photos.

And as usual, thanks for all of you who drop by to read what I write.

And last but not least, have a great part of the day, wherever you may be.

One of my favourite toy types happens to be mechanical toys.
I've bought and sold a few of those Doepke Sand Movers, but this Vindex toy is super!

Stacey