The Early Years
These definitely are the later years, The streamlined design has wonderful smoother curves that contrast with the straight and harder lines of the truck . There are rubber tires, electric lights, and sophisticated decals on the sides.
We can see a "carryover" of the older stake bed into the new truck body and cab. The logo on the sides of the stake truck are old design, but the cab is definitely later.
Below is the sam cab body as the Esso truck above. It was a smart move to license the Coca-Cola name to appear on the trucks. I especially like the wording on the back "Every Bottle Sterilized".
I remember how as kids, we had to bring the bottles back to the grocery store for a refund. I think bottles at the time (late 1950's) were 2 cents a bottle. Now here in Quebec,( Not in Ontario) we have to return the aluminum cans for 5 cents/can refund. It's more of an environmental concern.With this "reward",the streets of Montreal for the most part are clean. Some poorer people collect discarded cans from the street as well as from recycle bins, and bring them to those automatic crushing/recycling machines for extra money.
Definitely Later Design!
I've seen this particular Metalcraft toy either restored or recreated as a modern reproduction.
Since the original company closed down in 1938, if the name or the company was never purchased,
companies and individuals are free to redeign the toy, and sell it.
As the old expression goes: "Copying is the best form of flattery".
For myself, it's continuing to have these toys have a second life for younger people and collectors to appreciate is what old and antique toys are all about.
Thanks for dropping by, and as always
have a great part of the day or night,
wherever you may be,