Bertoia Auctions Modernizes Their Excellent Photography

 Thursday, February  16, 2023

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Bertoia Auctions Modernizes

Their Excellent Photography

Please click here to visit their excellent website

    Bertoia Auctions was one of the first toy auctioneers that I received permission to use their photos, and to write about their excellent auction company. They're located in Vineland, New Jersey, USA. It's a family-run business that started out. with the late Mr. Bill Bertoia. His brother was also part of the business, but sadly, passed on several years ago. Currently Bill's children and wife. manage to continue the excellence of this well-established company.

      I had not been writing for a while, and so when I visited their fine website, I was taken aback (surprised). Their most-recent  photography of their auction listings had changed. Toys  were now  placed on a white background and foundation, compared with before, when they were placed on grey. The toys stand out much better, and there is less work to light up the toys. Their photography has always been excellent, but now they have improved upon it even more. 

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Above: 

Cast Iron Comic Character Toy Lot

Cast Iron, Circa 1910-1920.

Lot includes two cast iron Kenton wagon toys with 

Alphonse and/or Gloomy Gus, along with a

Mutt & Jeff still coin bank.

Length: 10" 25.4 cm

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Below:

Girl Skipping Rope Mechanical Bank

Cast Iron J & E Stevens Company

One of the more popular mechanical banks ever produced.

Height: 8.5". 20.32 cm

       As you can see, both pairs of photos are excellent. However, for myself, I prefer the white background. The toy and its' details present themselves so much better than on a grey or black background. Also, taking the photograph and recording detail is so much easier. Dark toys with dark colours or grey.black tones are difficult, as the colours will merge with the background colour or tones.  On white, detail is very easily seen, although a white toy on a white background might present some difficulty.

    So that's it for today. 

Thanks for dropping by,

And as always,

Have a great part of the day or night,

wherever you may be.

and I can always be reached at:

toysearcher@gmail.com

(Mr.) Stacey Bindman